![](https://images.squarespace-cdn.com/content/v1/63e55ddbf0c31f6a5be9070a/b6aab5c5-8555-4bbb-842f-8a6664318700/AWA_7.jpg)
AWA DANCE BRANDING
Designed for Rubbaglove.
Tasked with developing the current logo / use of images to create an engaging identity that clearly expressed their work, values and mission statement.
The outcome was a confident development of the current logo. From the playful illustrations, bright colours through to the use of the ‘hand written’ font and energetic lines, the new identity is full of movement and character.
The refreshed look and new brand guidelines have helped to bring consistency and brand recognition across digital, social and print materials.
![AWA_.jpg](https://images.squarespace-cdn.com/content/v1/63e55ddbf0c31f6a5be9070a/3b450b20-a619-455c-90dc-20e2128613d6/AWA_.jpg)
![AWA_2.jpg](https://images.squarespace-cdn.com/content/v1/63e55ddbf0c31f6a5be9070a/bfbcb072-db5e-4c55-ba86-5c6027ce075f/AWA_2.jpg)
![AWA_3.jpg](https://images.squarespace-cdn.com/content/v1/63e55ddbf0c31f6a5be9070a/98a33f43-d5ab-4b31-a395-905f15c7d7f1/AWA_3.jpg)
![AWA_4.jpg](https://images.squarespace-cdn.com/content/v1/63e55ddbf0c31f6a5be9070a/6ba6aad3-05c1-4b0c-a146-ce1d672efa4e/AWA_4.jpg)
![AWA_5.jpg](https://images.squarespace-cdn.com/content/v1/63e55ddbf0c31f6a5be9070a/6b4eb94d-546a-4770-8881-8b583d2adbfa/AWA_5.jpg)