Vetlife is a charity that offers confidential and free help for everyone in the veterinary community. It needed an identity to to differentiate against other charities and adopt a more modern and personable approach to reach students / young vets and corporate vet chains.

The identity is created around a circular shape – representing the ‘all round’ support. The graphic element is carried through the brand, from curves in the logo to a holding device for icons or imagery. I provided additional suggestions for photography to focus on real examples, with interesting crops to disguise identities.

Overall, creating a bold, modern new brand to increase awareness and use across digital and print.